Tabcorp takes The Everest to new heights
Tabcorp is proud to partner with Racing NSW as major sponsor of The TAB Everest for the inaugural running of the $10 million sprint at Royal Randwick.
Tabcorp Chief Marketing Officer Claire Murphy said Tabcorp couldn’t be more delighted in putting its TAB name to the biggest race of the Sydney Spring Carnival and the world’s richest turf race.
"The Everest is an exciting concept and we’re thrilled to support Racing NSW through our sponsorship of the big race. It is such a great opportunity for our brand,” Claire said.
"We of course also have our Everest slot with our runner English and we’re delighted to be working with our trainer Gai Waterhouse.
"For us, the sponsorship and our TAB slot are about taking the excitement of a $10 million race to our punters. This investment is not just about our brand, it’s about our customers, and we want them to share in the unique experience The TAB Everest brings."
TAB customers have the chance to win an ownership opportunity with English. If she wins the race, 10 lucky customers will be $100,000 richer.
Racing NSW Chief Executive Peter V’landys said: “It’s only fitting that Australia’s largest wagering operator and the largest funder of Australian racing sponsors Australia’s richest race.
The Tabcorp partnership includes naming rights to The TAB Everest race and race day, branding, track signage and exclusive promotional access.