The world game lands in Sky Racing venues nationally
Tabcorp has formed a two-year partnership with Optus Business to broadcast the English Premier League and the 2018 FIFA World Cup™ to Sky Racing venues across Australia.
The deal gives Sky Racing’s 4,500 venues an opportunity to enhance the customer experience by showing the full range of live Premier League fixtures in any public viewing area of their venue where their existing Sky Racing channels can be broadcast.
The new agreement means venues can feature Optus Sport 1, the 24/7 Premier League channel, via their Sky Racing boxes, with an option to show a second live game when multiple games are played at the same time. Sky Racing 1, 2 and Trackside will remain unchanged and will continue to be shown in all venues with Optus Sport an addition to the Sky broadcast in pubs, clubs and TAB agencies.
Optus Sport 1 features a wealth of UK and locally produced programming, including Daily News, shows such as Match Previews/Reviews, Coundtown to Kick-off, Fanzone, Premier League World, Netbusters and match highlights from the round.
Tabcorp Managing Director and Chief Executive Officer David Attenborough said: “The broadcast of the English Premier League and the 2018 FIFA World Cup™ to hotels, clubs and TAB agencies will deliver additional benefits to our venue partners. Outside of the three codes of racing, soccer is consistently one of the most popular sports with Tabcorp customers and the Premier League is the most popular soccer competition.”
John Paitaridis, Managing Director, Optus Business said: “Tabcorp is a longstanding customer of Optus, through its relationship with Optus Satellite. This new agreement represents a significant step for Optus in expanding and broadening our relationship with Tabcorp with new infrastructure and media services.”