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We’re raising the game by creating the most engaging betting and entertainment experiences business. We’re here to create excitement everywhere – through our incredible people, unrivalled experiences and strong relationships. We're bringing industry leading products and services to our customers, and breaking into new horizons.

Strategic Pillars

Integrated Customer Experiences

We use cutting-edge technology to bring to life what we do best – creating exciting, immersive social experiences for our customers.

Innovation and Growth

We’re constantly exploring how we can innovate and improve, guided by our assessment of growth opportunities across the betting and entertainment ecosystem.

Industry sustainability

Sustainability is a core component of everything we do, so our company’s growth is used to build our responsibility of ensuring our industry’s future.

Our Brands

TAB is Australia's biggest multichannel wagering brand, offering a broad range of betting experiences across digital channels and in retail throughout Victoria, New South Wales, Queensland, South Australia, Tasmania, Northern Territory and the ACT.

Sky Racing and Sky Sports Radio broadcast racing and sports programs and expert analysis throughout Australia and internationally.

Australia's leading gaming services provider, MAX offers a complete solution platform for venues, government and industry. MAX is committed to fostering and supporting a healthy and responsible gaming industry for the benefit of every venue, every community, every day.

Our People

One of Tabcorp’s biggest strengths is the collective talent of our teams. We work together to put our customers first. It’s the power of our collective impact that helps us to create the world’s most engaging gambling and entertainment experiences.

Our Leaders

Our Board of Directors and Executive Leadership Team have a diverse range of expertise and leadership experience in the gambling industry, financial sector, and other highly regulated industries in Australia and overseas.

1961

The Victorian TAB is established, legalising off-course betting.

1964

The NSW TAB is created, betting on two race meetings on its first day – at Canterbury and Menangle.

1994

Tabcorp lists on the ASX. Founded on the businesses acquired through the privatisation of the former Victorian Totalizator Agency Board ‘TAB’. Business commences by operating wagering and gaming machines in Victoria.

1997

NSW TAB is converted from a statutory authority into a public company limited by shares and with the name TAB Limited.

1999

Tabcorp announces the acquisition of Star City Holdings Limited.

2000

Tabcorp announces the acquisition of Structured Data Systems Pty Ltd which developed wagering and Keno systems and animated games.

2003

Tabcorp merges with Jupiters Limited which owned the three Queensland-based casinos and other gaming operations in Queensland and NSW.

2004

Tabcorp completes a takeover for Tab Limited, the NSW-based wagering and media company, including Sky Channel.

2007

International pooling commences with the Victorian TAB betting pool co-mingled with New Zealand.

2010

Tabcorp Gaming Solutions (TGS) established in response to a new Victorian gaming industry structure.

2011

Tabcorp demerges its casino operations resulting in Tabcorp’s casinos business being separately listed as Echo Entertainment Group. The existing wagering, media, gaming and Keno businesses are retained by Tabcorp.

2012

Tabcorp commences operating Victoria’s new Wagering and Betting Licence.

2014

Tabcorp acquires ACT TAB.

2016

Tabcorp acquires the gaming systems company Intecq.

2017

Tabcorp combines with Tatts Group Limited and integrates six complementary businesses into three businesses: Lotteries and Keno, Wagering and Media and Gaming Services.

2022

Tabcorp demerges its Lotteries and Keno business into the separately listed The Lottery Corporation Limited. The existing wagering, media and gaming services businesses are retained by Tabcorp.